Social media is definitely a hot topic with marketers today, but when it comes to CRM this isn't anything new, they are simply an evolution of what CRM has always been -- putting your customers at the centre of your conversation.

But adapting to the needs of social customers can be challenging. Who's actually responsible for Social CRM? How do you prove ROI? And how do you translate it into a tangible business benefit?

The discussion will help you:
• Understand what Social CRM means for you and how it can help solve your business challenges
• Learn the methods and tools to help deliver your effective strategy
• Understand best practice and how firms can embrace social media to build loyalty

SPEAKER:
David Beard, CRM Evangelist, Sage CRM Solutions

Find the latest marketing and ecommerce insight at www.TFMAinsight.com