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ARTICLES

 

 
Date : 23 April 2009
Subject : Omni Channel
Source : Sundae Solutions (http://www.sundae.co.th)
Title : ???????????????? ???????????????????????

???????????????… ???????????????????????
???????????????????????????????????????????????????????????? ???????????????????????????? (Call Center) ????????????????????????????????????????????? ????????????????????????????????????????????????????????????????????????????????????????????????????????????????

????????????????????? ????????????????????????????? ???????????????????????????????????? ??????????????????????????????????????????????????????????? ?????????????? ?????????????????????????????? ????????????????????????????? ????????????????????????????? ??????????????????????????????????????????????? ????????????????????????????????? ???????????????????????????????????????????????????????????????????????????????????????????????????????????????

??????? ????????????????????????????????????? ?????????????????????????????????????????????????????????????????????????????? ??????????????????????????????????????????????????????????

1. ?????????????????????????????????????????????????????????????????? (Contact Point) ?????
????????????????????????????????? ??????????????????????????????????? ???????????????????????????????? ??????? ??????????????????????????????????????????????????????????????????? ???? ??????????????????????? ?????????? ??????? ????????????????????????????????????????????? ????????????? ??? ????????? ?????????????????????? ?????????????????????????????????????????????????????

2. ????????????????????????????????
???????????????????????????????????? ????????? ????????????????????? ??????????????????????????????????????????????????????????????????????????? ???????????????????????????????????? ????????????????? ?????????????????????? ?????? ????????? ????????? ??????? ?????????????????????????????????? ???????????????????????????????????????????????????????????

3. ?????????????????????????????? (Retention)
????????????????????????????????????????? ????????????????????????????????????????????????????????????????????????????????????????????????????????? ???????????????????????????????????????????????????????????????????????????????????????????????? ????????????????????????????????????????????? ????????????????????????????????????????????????????????? ????????????????????????????????????? ????????? ???????????????????????????????????????????????????? ???????????? ???????????????????????????????????????????????????????????

4. ???????????????????????????????????????????????????????????????????????????
???????????????????????????????????????????????????????????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????????? ?????????????????????????????????? ???????????????????????????????? ???????????????????????????????????????????????????????????????????????????????????????????????????????????????????

5. ??????????????????????????????????? (Expectation) ?????????
????????????????????????????? (IVR) ?????????????????????????????????????????????????? ???????? ???????? ????????????? 50 ????????????????????????????????????????????? ??????????????????????????????? ????????? ???????????????????????????????????????? ???????????????????? ??????????????? (SMS) ??????? ???????????????????????????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????????????

?????????????????????????????????????????? ?????????????????????????? ???????????????????????????????????????????????????????????????????????????????????????????????????????????????????????
 
????? ???????
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Sundae Solutions Co., Ltd.
 
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