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ARTICLES

 

 
Date : 0 0
Subject : Digital MarketingX
Source : ???????? ??????? (-)
Title : ?????????????????????????? 2557

            ??????????????????????????????????? ???????????????????????????????????????????????????????????????????? ?????????????????????????????????????? ????????????????????????????????????????????????????????????????????????????

            ???????????????? ???????????????????????????????????????????????????????????????????? ???????????????????????????????????????????????????? ?????????????????????????????????????????????????????? ??????????????????????????????????? ??????????????????????????????????????? ????????????????????????????????????? ??????????????????????????? ??????????????????????????????????????????????????????????????

            ?????????????????? ??????????????????????????????????????? ?????????????????????????????????????????????????????????????? ?????????????????????????????????????????????????????????????????????????????????????? 2-3 ??? ?????????? ?????????????? ???????????????????? (Impulse buying)

            ?????????????????????? Money Advise Service ?????????? ?????? 44 ???????????????????????????????????????????????????????????????????????? ????????? 33 ????????????????????????????????????? ?????????????? ?????????????????????????? ?????????????????????????????????????

            ??????? ????????????????????????????????????????????????????????????????????????????????? ???? ?????? ??????????????????????????? ??????????????????????????????????? 

            ????????????????????????????????? (SMS) ??????????????????????????????????????????????????????????????????????????????????? ?????????

·       ????????????????????????????????? (Personalization) ??????????????????????????????????????????????

·       ??????????????????????? ??????????????? ???????????????????????????????????

·       ??????????????????????????????????????????????????? ???? ??????????????????????? ???????????????? ???????

·       ??????? ???????????????????????????? ???????????????????????????

                 

            ??????? ???????????????????????????????????????????????????????????????? SMS ???????????????????????

1. ????????????? ??????????????????????????????????????????????????????????????? ???????????????????????????????????????????? ???? ??????????????????????????????? ??????? ???????????? (Open rate) ??????? (Click thru rate) ?????????????????????? ??????? ??????????????????????????????????????????????????????????????????

2. ???????????????????????? ????????????????????????????????????????????????????????????? ???? Social media (Facebook, Twitter, LinkedIn ???????), ??????????,SMS ??????? ?????????????????????? ??????? ??????????? (Look & Feel) ????? ?????????????????? ??????????????????????????????????? ????????????????????????????????????????????????

3. ??????????????????? SMS ????????????????????????? ???? ?? 50% ????? 30 ??????? 2556, ??????????????? ??????? ???????????????????? SMS ???????????????????????? ??????????????????? SMS ???????????????????????????? ???????????????????????????? ???????????????????????????????????? ?????????? ????????????????????????????????????????????????? ????????????????????????????????? ???????????????????????!

4. ???????????? ?????????????????????????????????????????????? ????????????????????????? (Follow-up Email/ SMS) ????? ?????????????????????????????????????????????????????????????????????? ???????????????????????????? ???? ?????????????????? ???? ?????????????????????????????????????????? ??????????????????? ???????????????????????????? ???? ???????????????????????????????????????? ??????? ??????????????????????????????????????????????????????????! 

5. ??????????????????????????????????????????????????????????????????????? ?????????????????????????????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????????????????????????????? ????

 

??????? ??????????????????? ?????????????????????????????? ??????????????????????? ???????????????

 

????? ???????

????????????????

?????? ????? ????????? ?????

navik@sundae.co.th

 

????????? ???????? ???????

???????????????? ?????? ????? ????????? ?????

?????????? ?????????????????????????????? (TMRS)

????????????????????????????????????????????????????????????? (CRM) ???????????????????????????????????????????????????

???????????????????????????????????? ???????????????????????????? (YumYai.com) ?????????????????????????

???????????????????? Twitter.com/navikn

 

 

 

 

 

 

 

 

 

 



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