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Date : 0 0
Subject : Digital MarketingX
Source : ???????? ??????? (-)
Title : ????? 5 ??????????????????????????

            ??????????????????????????????????????????? ????????????????????????????​ ??????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????? ????????????????????? 5 ?????????????????????????? ??? Nick Cifuentes ?????????????? ????????????????????????????????????????????????????????????????????????

           

            ???????????? 1 “Exposure” ?????????????????????????????????? ??????????????????????????????????????????????????????? ???????????????????????????????? (Visit) ??? (Fan) ????????? (Follower) ?????? (Subscriber) ????????????? (Mention) ???????????????????????????

           

            ????????????????????????????????????????????? ????????????????????????????????????????????????????????????? ??????????????????????????????????????????????????????????????????????????????? ????????????????????????????????????????? ??????????????????????????? ???????????????????????????????????????????????????

 

            ?????????????????????????????? ?????????????????????????????? ??????????????????????? ???????????????????????????????????????????????????????????????? ?????????????????????????????????????????????????????????????????????????????????????????????????????????

 

            ??????????????????????????????????????????????????? ?????????????????????????????????????????? (Talking about you) ???????????????????? “Influence” ?????????????????????????????????????????????? ??????????????????????????????????????????????????? (Sentiment) ???????????????????????? ???????????????????????????????????????? ?????????????????????????????????

 

            ??????????????????????????????????????????????? ??????????????????????????????????????????????????????? ?????????????????????????????????????????????????????? ?????????????? ??? “Engagement” ????????????????? ????????????????????? Click, Tweet,  Retweet, Share, ????????????? (Direct message), ????? Wall, ???????? ???????

 

            ???????????????????????????????????????????????????????????? ????????????????????????????????????(Brand’s Equity) ??? ???????????????????????????????????????????????????????????? ???????????????????????????????????????????????????????? ??????????????????????? ??????????????????????????????????????

 

            ???????????????????????????????????????? ????? “Action Conversion” ???????????????????????????????? ?????????????????????????????????????????????????????????????????? ?????????????????????? ??????????????????????????????? ??????? ???????????????????????????????????????????????????????? ???????? ??? ??????????????????????????????????????????? ????????????????????????????????? ??????????????????????????????????????????????

           

            ??????????????????????????????????????????????????????????????????????????????????????????? ????????????????????????????????? ???????????????????????????????????????

 

            ??????? ???????????????????????????????????????????????????????????????? ??????????????????????????????????????? ??????????????????????????????????????????????????????? ??????????????????????????????????? ??????????????????????? 1 ??? 1 ?????????????????????? ????????????????????????????????????????????????????????????????????????????????

 

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