Prompth Solutions Co., Ltd.  [CRM | E-Business | Technology | Innovation] Customer Relationship Management (CRM)
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Sundae Solutions Co., Ltd. [CRM | E-Business | Technology | Innovation] Customer Relationship Management (CRM)

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Sundae Solutions Co., Ltd. [CRM | E-Business | Technology | Innovation] Customer Relationship Management (CRM)

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Sundae Solutions Co., Ltd. [CRM | E-Business | Technology | Innovation] Customer Relationship Management (CRM)

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ARTICLES

 

 
Date : 0 0
Subject : CRM & Customer Experience
Source : cattelecom (http://catadmin.cattelecom.com)
Title : ??????????????????????? (Customer Relationship Management)

             ????????????????????????????? ????????????????????????????????????????????????

????????????????????????????????????? ????????????????????????????????????????????????????

???????????????? ?????????????????????????????????????????????????????????????????

????????????? ????????????????????????????????????????????????????????????????????? CRM

?????????????????????????????????????? ?????????????????????????????????????????????????????

???????????????????? ????????????????? CRM ??????????? ??????????????????? ????

??????????????????? ????????????????????????? ????????????????????? (Call Center)

              ????????????? CRM ?????????????????????????????????????????????????????? ? ??????

??? ????????????????????????????????????????????????????????????????????????????? ????

???????????? ?????????????????????????????????????????  ??????????????????????? ERP ???

CRM ??????????? ??????????????????????????? ???????????????????????????????????? ???????????????????

??????????????????????????????????????????????????????????????????????

 CRM ???????

            CRM ???????? Customer Relationship Management ????????????

??????????????????????? ?????????????????????????????????????? ????????????????????????

???????????????????????? CRM ?????????????????????????????? ? ??????????????????????????

????????????????????????????????  ????????????????????????????????????????????????????

????????????????????????????????????????????????????????????????????????????????????????????    

??????????? CRM

            ??????????? CRM ????????????????????????????????????????????? ?????????????????????????????????

 ??????????????????????????????????? ??????????????????????????????????????????????????????????

 ??????????????????? ?????????????????????????????????????????? ?????????????????????????

 ????? CRM ????? ??????????????????????????????????????????????

??????????? CRM

1. ?????????????????????????????????????? ?????? Customer Profile Customer  Behavior

2. ?????????????????????????????????????????

3. ??????????????????? ?????????????????????????????????????????????????????????????????

4. ??????????????????????????????????

5. ???????????????????? ?????????????????????????????????????????? ??????????????????????

    ????????????????????????????????

????????????? CRM

1. ??????????????????? ??????????
- ???????????????????????????? ????????????????? Proactive ???????? Telesale
- ???????????????????????? (E-Commerce) ????????????????Up-Saleing ???? Cross-Saleing
- ????????????????????? ?????? Wireless Application ?????????????????????????????????????????????????????????????????????????? ??????????????????????????????
2. ???????????????? (Call Center) ?????????? ???????????????????????????????????? (Interactive Voice Response: IVR) ???????????? ?????????????????????? ?
3. ???????????????????? ?????????? ??????????????????????????????????? ? ?????????????? ????????????????????????????????????????? ??????????????????
4. Data Warehouse ????????????????????????? ??????????????????????????????????????????? CRM ??????????????????????????????????????????? ????????????????????? 2 ????? ??? 1) ?????????????????????????????? Routine ???????????? Billing ??????? ????????????? Call Center ?????????????????????????????????????????????
?????? 2) ?????????????????? Web Telephone Directory ???????

1. ??????????????????? ??????????
- ???????????????????????????? ????????????????? Proactive ???????? Telesale
- ???????????????????????? (E-Commerce) ????????????????Up-Saleing ???? Cross-Saleing
- ????????????????????? ?????? Wireless Application ?????????????????????????????????????????????????????????????????????????? ??????????????????????????????
2. ???????????????? (Call Center) ?????????? ???????????????????????????????????? (Interactive Voice Response: IVR) ???????????? ?????????????????????? ?
3. ???????????????????? ?????????? ??????????????????????????????????? ? ?????????????? ????????????????????????????????????????? ??????????????????
4. Data Warehouse ????????????????????????? ??????????????????????????????????????????? CRM ??????????????????????????????????????????? ????????????????????? 2 ????? ??? 1) ?????????????????????????????? Routine ???????????? Billing ??????? ????????????? Call Center ?????????????????????????????????????????????
?????? 2) ?????????????????? Web Telephone Directory ???????

??????????????????????

CRM ????????????????????? ???????????????????????????? ???????????? ????????????? ?????????????????????????????? ?????????????????????????????????????????????????????????????????????????????? Front-Office ??? Back-Office ???????????????????????????? ??????????????????????????? ? ????????????????????????????????? ?????????????????????????????????? IT ???????????????????? ??????
1. Hardware ??????????
- ??? Client/Sever ???? Host-Based
- Network and Remote Access
- The Size of the Application
2. Software ??????????
- Client/sever ???? Host-Based Software
- Information Management ???????????????????????????????????
- Integration ??????????????????????????????????????????????????????? ????????????????????????
- Configurability ???????????????????????????????????????????????????????? ???????????????
?????????????????????????????????? E-Business CRM ????????????????? eCRM ????
?????????? Internet ??? Intranet ??????????????????????????????????????? Software CRM ?????????????????? 2 ???? ?????? ?????????????? (Operatinal) ??????????????? (Analytical) ???? 2 ???????????????????? ???????????????????????????? (Data Mart) ?????????? (Data Warehouse) ??????????????? (Data Mining)

?????????????CRM ??????????????????????

1. ??????????????????????????????????????????????????????????
2. ??????????????????????????????????????????????????????????????
3. ????????? Business Process ??????????????????????????
4. ????????????????????????????? ?????????????
5. ??????????????????????????????
6. ????????????????????????????? ?????????????????????????????????
7. ????????????????? Reengineer ?? Process ??????????????????????????????????
??????????
8. ???????????????????????????????????
9. ????????????????????????
10. Implement ????????????????????????????????????
11. ?? Solution ??????????
12. ?? Plan Implementation
13. Implement ???????????????????????
14. ????? Monitor ????????????????????????

???????????????? Implement CRM

1. ?????????????????????????????????????????????
2. ???????????????????????????? Business Process ?????????????????????????????
3. ????????????????????????????????????????????? CRM ?????????
4. ????????????????????????????? ????????????????????????????????????????????????????????? ?????????????????????????????????????????????????? ??????????????????
???????????????????????????????????????????????????

 
ERP CRM Software Professional Services
° Sage CRM
° Crystal Ball: Risk Management
° ERP Solutions
° CRM Solutions
° Web Development
 
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