The Secret to Successful Customer Relationships? BIA sales manager once told me her secret to customer service. To prepare for a meeting she always did research on where a prospect went to college. In Texas, which was her territory, whether the client or prospect in question was a graduate of the University of Texas or Texas A & M dictated how she prepared for the meeting. She even had two separate teams to bring to the client or prospect. <br /><br />It seems like a cursory thought and not something one would think is very important to a sale; however, this knowledge brought insight to her approach and provided a way to gain a connection to a customer.<br /><br />The secret to this sales manager’s success was knowledge gained through business information technology. According to a recent study by CSO Insights, a research firm that specializes in benchmarking sales and marketing excellence, companies that excelled at sales knowledge management saw the number of sales reps meeting or exceeding their quotas increase by 25 percent. <br /><br />Based on this statistic, one can assume knowledge gained on a prospect and his/her business leads to successful sales. The answer seems simple: Spend time researching your customer and you’ll be more successful. But therein lies the challenge: time. Time is a valuable commodity, and time spent gathering and sifting through bulky information to get to relevant information just isn’t a good way for a sales rep to operate when there is pressure to make the calls, go to meetings and close the sale. <br /><br /><strong>Competitive edge</strong><br />This is where business information comes in. Technologies that sift, sort, gather and extract the data are the way to for sales reps to gain in-depth sales knowledge quickly. Having access to this hidden content gives users a more potent understanding of the issues, backgrounds and connections that create a competitive edge. They can more quickly earn trusted-advisor status with their customers and prospects, as was the case with the Texas sales manager.<br /><br />Typically, when people think of gathering information about a client or prospect they use a search engine. The problem is, search engines do just that: search for information. When it comes to knowledge, sales reps need to use technologies with access to a deeper level of unstructured content. <br /><br />These technologies, which include pattern recognition, natural language processing and web mining, already exist. Many forward-looking companies are using them in innovative ways to solve some of these challenges. Specifically, they are gaining information on their sales prospects and clients by accessing relevant analyst reports, news sources and a deeper level of company contact information. <br /><br />Many reps know they should be doing this level of research, but they don’t have time. Business information technologies solve this challenge. <br /><br />By employing pattern recognition and linguistic technologies to distill valuable but hard-to-find information from unstructured sources, business information technologies uncover for sales reps key insights that were once buried within thousands of unstructured text reports and web sites. In addition, web-mining technology can be used to enhance biographical information such as work history, professional affiliations, attributed articles and quotes, education background and compensation. This fielded, searchable data enables sales professionals to build familiarity with key decision-makers and uncovers connections within multi-level decision-making groups to quickly build familiarity. <br /><br /><strong>Smarter preparation</strong><br />Business information technologies also provide insight into the strategic initiatives, strengths and weaknesses--and key corporate relationships of major publicly-traded companies. Using advanced language-processing technology to distill data from trusted objective financial analyst reports and other key resources, sales organizations are enabled to better apply their products and services to specific customer business challenges--and to be smarter about preparing for strategic client meetings.<br /><br />As the vice president of products at OneSource Information Services, I am dedicated to looking at how to advance business information technologies to gather needed unstructured content and extract only the information needed to perform the sales function in a knowledgeable way.<br /><br />Ultimately, the goal with business information technology is to put a sales rep in a more knowledgeable position quickly, enabling the rep to be better prepared to speak to prospects and customers. Using an advanced business information technology, the time to insight is decreased and sales reps are more focused on solutions selling.<br />http://www.crm2day.comBusiness Intelligence ??????? ??????????????????????????<div class="excerpt" style="background-attachment:initial; background-clip:initial; background-color:#c9f077; background-image:initial; background-origin:initial; background-position:initial initial; background-repeat:initial initial; border-bottom-color:#8acf5d; border-bottom-style:solid; border-bottom-width:2px; border-color:initial; border-left-color:#8acf5d; border-left-style:solid; border-left-width:2px; border-right-color:#8acf5d; border-right-style:solid; border-right-width:2px; border-style:initial; border-top-color:#8acf5d; border-top-style:solid; border-top-width:2px; float:right; font-size:13px; margin-bottom:10px; margin-left:10px; margin-right:0px; margin-top:10px; outline-color:initial; outline-style:initial; outline-width:0px; padding-bottom:10px; padding-left:10px; padding-right:10px; padding-top:10px; vertical-align:baseline"><span style="font-size:16px">Business Intelligence ??? ?????????????????????????????????????????????????????????? ????????????????????????????????? ???????????????? ?????????????????????????????????????????? ?????????????????????????? ???????????????????????????????????????</span></div>
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<p style="margin-left:0px; margin-right:0px"><span style="font-size:16px">????????????????????????????????????????????????????? ??????????? ???????????? ????????????????????????????????????????? ?????????????? ????????????????????????????????? ???????????????????????????????????????????????????????????????????????????????????? ??????????????????????????????????????????????????????? ???? ??????????? ???????????????????????????? ??????????????????????????????????????????????????????? ????????????????? ??????????????????????????????? ?????????????????????????????? ?????????????????????????????????? ??????????????????? ???????????????????????????? ??????????????????????????????? ??????????? ???????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????????????? ??????????????????????????????????????????????????????????? ???????????????????????????????????????????????????????????????????????????????? ?????????????????????????????????????????????</span></p>
<p style="margin-left:0px; margin-right:0px; text-align:center"><span style="font-size:16px"><a href="https://www.sundae.co.th/erp/?cmd=Sage300ERP&amp;media=articleID49" target="_top"><img alt="Sage ERP Sage CRM" src="/js/userfiles/images/Sage_Business_-_1000x381.png" style="height:305px; width:800px" /></a></span></p>
<p style="margin-left:0px; margin-right:0px"><span style="font-size:16px">????????????????????????????????????????????????????????????????? ?????????????????????? ?????????????? ?????? ??????? ??????????????????????????????????????????????????????????????????? ????????????????????? ???????????????????? ????????????????</span></p>
<p style="margin-left:0px; margin-right:0px"><span style="font-size:16px"><strong>Business Intelligence</strong></span></p>
<p style="margin-left:0px; margin-right:0px"><span style="font-size:16px">- BI ???????????????? ?????????????????????????????? 80</span></p>
<p style="margin-left:0px; margin-right:0px"><span style="font-size:16px">- BI ?????????????????????????? ????????????????????????????????????????????? ???????????????????????????????????? ???????????????????????????????????????????????????????????????????????? ?????????????????????????????? ????????? IT Master Plan ????????? ???????????????????????????????????????????????????</span></p>
<p style="margin-left:0px; margin-right:0px"><span style="font-size:16px"><strong>Business Intelligence</strong>&nbsp;??? ?????????????????????????????????????????????????????????? ?????????????????????????????????&nbsp;&nbsp;???????????????????????????????? &nbsp;??????????????????????????? &nbsp;???????????????????&nbsp;&nbsp; ???????????? &nbsp;????</span></p>
<p style="margin-left:0px; margin-right:0px"><span style="font-size:16px">- ??????????????????????????????? ???????????????????????????????????????????</span></p>
<p style="margin-left:0px; margin-right:0px"><span style="font-size:16px">- ???????????????????????? / ??????? ????????????????????????????? ???</span></p>
<p style="margin-left:0px; margin-right:0px"><span style="font-size:16px">- ???????????????????????? ?????? / ???????????? ???????????????????????????? ??????????</span></p>
<p style="margin-left:0px; margin-right:0px"><span style="font-size:16px">- ????????????????????????????????????????????? ???</span></p>
<p style="margin-left:0px; margin-right:0px"><span style="font-size:16px">- ?????????????????????????????????? ???</span></p>
<p style="margin-left:0px; margin-right:0px; text-align:center"><span style="font-size:16px"><a href="https://www.sundae.co.th/th/erp/?cmd=SAPBusinessOne"><img alt="SAP Business One" src="/js/userfiles/images/SAP-B1-Want-to-know---1000x381.jpg" style="height:305px; width:800px" /></a></span></p>
<p style="margin-left:0px; margin-right:0px"><span style="font-size:16px"><strong>Business Intelligence</strong>&nbsp;???????????????????????? ?????????????????????? ???????????????? ?????????????? ????</span></p>
<ul style="list-style-type:square; margin-left:0px; margin-right:0px">
<li><span style="font-size:16px">??????????????? (Data Warehouse)</span></li>
<li><span style="font-size:16px">?????????? (Data Mart)</span></li>
<li><span style="font-size:16px">????????????????? (Data Mining)</span></li>
<li><span style="font-size:16px">???????????????????????? (Operations Research &amp; Numerical Methods)</span></li>
<li><span style="font-size:16px">?????????????????????????????????????????????? (OLAP) ???????????????????????????????????</span></li>
<li><span style="font-size:16px">??? ???????????????????????????</span></li>
</ul>
<div style="background-attachment:initial; background-clip:initial; background-color:transparent; background-image:initial; background-origin:initial; background-position:initial initial; background-repeat:initial initial; border-bottom-width:0px; border-color:initial; border-left-width:0px; border-right-width:0px; border-style:initial; border-top-width:0px; font-size:13px; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:0px; outline-color:initial; outline-style:initial; outline-width:0px; padding-bottom:0px; padding-left:0px; padding-right:0px; padding-top:0px; vertical-align:baseline"><span style="font-size:16px"><strong>Business Intelligence</strong>&nbsp;??????????????????????????????</span></div>
<div style="background-attachment:initial; background-clip:initial; background-color:transparent; background-image:initial; background-origin:initial; background-position:initial initial; background-repeat:initial initial; border-bottom-width:0px; border-color:initial; border-left-width:0px; border-right-width:0px; border-style:initial; border-top-width:0px; font-size:13px; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:0px; outline-color:initial; outline-style:initial; outline-width:0px; padding-bottom:0px; padding-left:0px; padding-right:0px; padding-top:0px; vertical-align:baseline"><span style="font-size:16px">- ???????????????????????????????????????????????????????????????????????????????????? ??????????????????? ??????????????????????????????????????????????????? ????????????????????????? ????????????????????? ??????????????? ??????????</span></div>
<div style="background-attachment:initial; background-clip:initial; background-color:transparent; background-image:initial; background-origin:initial; background-position:initial initial; background-repeat:initial initial; border-bottom-width:0px; border-color:initial; border-left-width:0px; border-right-width:0px; border-style:initial; border-top-width:0px; font-size:13px; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:0px; outline-color:initial; outline-style:initial; outline-width:0px; padding-bottom:0px; padding-left:0px; padding-right:0px; padding-top:0px; vertical-align:baseline"><span style="font-size:16px">- ????????????????????????????????????????????????????????????????? ???? Excel, FoxPro, Dbase, Access, ORACLE, SQL Server, Informix, Progress, DB2 ??????? ???????????????????????????????????</span></div>
<div style="background-attachment:initial; background-clip:initial; background-color:transparent; background-image:initial; background-origin:initial; background-position:initial initial; background-repeat:initial initial; border-bottom-width:0px; border-color:initial; border-left-width:0px; border-right-width:0px; border-style:initial; border-top-width:0px; font-size:13px; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:0px; outline-color:initial; outline-style:initial; outline-width:0px; padding-bottom:0px; padding-left:0px; padding-right:0px; padding-top:0px; vertical-align:baseline"><span style="font-size:16px"><strong>?????????????????????? Business Intelligence</strong>&nbsp;?????????? ??????</span></div>
<div style="background-attachment:initial; background-clip:initial; background-color:transparent; background-image:initial; background-origin:initial; background-position:initial initial; background-repeat:initial initial; border-bottom-width:0px; border-color:initial; border-left-width:0px; border-right-width:0px; border-style:initial; border-top-width:0px; font-size:13px; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:0px; outline-color:initial; outline-style:initial; outline-width:0px; padding-bottom:0px; padding-left:0px; padding-right:0px; padding-top:0px; vertical-align:baseline"><span style="font-size:16px">- ??????????????????????????????????????????????????? ???? ???? export ????????????????????????? ???????????? dashboard, forecasting (?????????????) ???</span></div>
<div style="background-attachment:initial; background-clip:initial; background-color:transparent; background-image:initial; background-origin:initial; background-position:initial initial; background-repeat:initial initial; border-bottom-width:0px; border-color:initial; border-left-width:0px; border-right-width:0px; border-style:initial; border-top-width:0px; font-size:13px; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:0px; outline-color:initial; outline-style:initial; outline-width:0px; padding-bottom:0px; padding-left:0px; padding-right:0px; padding-top:0px; vertical-align:baseline"><span style="font-size:16px">- ??????????????????????????????????? Analytics (??????????????????) ??????????????? ???? ???????????????? forecast ?????????? ???? ??????? forecast ??????????????????????????????????? ???? ????????????????????????????????????????????????????????? ?????????????????????????????? (simulation for decision)</span></div>
<div style="background-attachment:initial; background-clip:initial; background-color:transparent; background-image:initial; background-origin:initial; background-position:initial initial; background-repeat:initial initial; border-bottom-width:0px; border-color:initial; border-left-width:0px; border-right-width:0px; border-style:initial; border-top-width:0px; font-size:13px; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:0px; outline-color:initial; outline-style:initial; outline-width:0px; padding-bottom:0px; padding-left:0px; padding-right:0px; padding-top:0px; vertical-align:baseline"><span style="font-size:16px">- BI ??????? ????????????? data mining ?????????? ?????????????????????????????????</span></div>
<div style="background-attachment:initial; background-clip:initial; background-color:transparent; background-image:initial; background-origin:initial; background-position:initial initial; background-repeat:initial initial; border-bottom-width:0px; border-color:initial; border-left-width:0px; border-right-width:0px; border-style:initial; border-top-width:0px; font-size:13px; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:0px; outline-color:initial; outline-style:initial; outline-width:0px; padding-bottom:0px; padding-left:0px; padding-right:0px; padding-top:0px; vertical-align:baseline"><span style="font-size:16px">- ????????????????????? ?????????????????????????? (implementation) ????????? ??????????????????????????????? user ???????????? ?????????????????????</span></div>
<div style="background-attachment:initial; background-clip:initial; background-color:transparent; background-image:initial; background-origin:initial; background-position:initial initial; background-repeat:initial initial; border-bottom-width:0px; border-color:initial; border-left-width:0px; border-right-width:0px; border-style:initial; border-top-width:0px; font-size:13px; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:0px; outline-color:initial; outline-style:initial; outline-width:0px; padding-bottom:0px; padding-left:0px; padding-right:0px; padding-top:0px; vertical-align:baseline"><span style="font-size:16px">- ???????????????????????????????????? ???? data warehouse ???? ????????? business intelligence ????</span></div>
<div style="background-attachment:initial; background-clip:initial; background-color:transparent; background-image:initial; background-origin:initial; background-position:initial initial; background-repeat:initial initial; border-bottom-width:0px; border-color:initial; border-left-width:0px; border-right-width:0px; border-style:initial; border-top-width:0px; font-size:13px; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:0px; outline-color:initial; outline-style:initial; outline-width:0px; padding-bottom:0px; padding-left:0px; padding-right:0px; padding-top:0px; vertical-align:baseline"><span style="font-size:16px">- ??????? IT ??????????????????????????????????? Business, Management</span></div>
<div style="background-attachment:initial; background-clip:initial; background-color:transparent; background-image:initial; background-origin:initial; background-position:initial initial; background-repeat:initial initial; border-bottom-width:0px; border-color:initial; border-left-width:0px; border-right-width:0px; border-style:initial; border-top-width:0px; font-size:13px; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:0px; outline-color:initial; outline-style:initial; outline-width:0px; padding-bottom:0px; padding-left:0px; padding-right:0px; padding-top:0px; vertical-align:baseline"><span style="font-size:16px">- ???????????????? ?????????????????????? ???????????????????????????? ???????????????????? ??????? BI ??????????????????????</span></div>
<div style="background-attachment:initial; background-clip:initial; background-color:transparent; background-image:initial; background-origin:initial; background-position:initial initial; background-repeat:initial initial; border-bottom-width:0px; border-color:initial; border-left-width:0px; border-right-width:0px; border-style:initial; border-top-width:0px; font-size:13px; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:0px; outline-color:initial; outline-style:initial; outline-width:0px; padding-bottom:0px; padding-left:0px; padding-right:0px; padding-top:0px; vertical-align:baseline"><span style="font-size:16px"><strong>????</strong></span></div>
<div style="background-attachment:initial; background-clip:initial; background-color:transparent; background-image:initial; background-origin:initial; background-position:initial initial; background-repeat:initial initial; border-bottom-width:0px; border-color:initial; border-left-width:0px; border-right-width:0px; border-style:initial; border-top-width:0px; font-size:13px; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:0px; outline-color:initial; outline-style:initial; outline-width:0px; padding-bottom:0px; padding-left:0px; padding-right:0px; padding-top:0px; vertical-align:baseline"><span style="font-size:16px">????????????????? (integration of data) ????????????????????????????????? ? ???????? ??????????????????????????????? Business Intelligence (BI) ??????? ???????????????????????????????????? ??????????????????????????????????????????????????????? ??????????????? ???????????????? ???????????????????????????????????????????????????????? ??????? ??????????????????????????????????????????????????????????????????????????????? ?????????????????????????????????????????????????</span></div>
<div style="background-attachment:initial; background-clip:initial; background-color:transparent; background-image:initial; background-origin:initial; background-position:initial initial; background-repeat:initial initial; border-bottom-width:0px; border-color:initial; border-left-width:0px; border-right-width:0px; border-style:initial; border-top-width:0px; font-size:13px; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:0px; outline-color:initial; outline-style:initial; outline-width:0px; padding-bottom:0px; padding-left:0px; padding-right:0px; padding-top:0px; vertical-align:baseline">&nbsp;</div>
<div style="background-attachment:initial; background-clip:initial; background-color:transparent; background-image:initial; background-origin:initial; background-position:initial initial; background-repeat:initial initial; border-bottom-width:0px; border-color:initial; border-left-width:0px; border-right-width:0px; border-style:initial; border-top-width:0px; font-size:13px; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:0px; outline-color:initial; outline-style:initial; outline-width:0px; padding-bottom:0px; padding-left:0px; padding-right:0px; padding-top:0px; vertical-align:baseline"><span style="font-size:16px"><a href="http://gotoknow.org/profile/jowittaya" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; text-decoration: underline; color: rgb(15, 67, 107); background-position: initial initial; background-repeat: initial initial; ">????? ?????????? , Wittaya Pornpatcharapong</a>&nbsp;<br />
??????? ?????????? ???????? ??????????????????????? ?????????????????? ???????????? ????????? ????????? ?????? ????????</span></div>
<div style="background-attachment:initial; background-clip:initial; background-color:transparent; background-image:initial; background-origin:initial; background-position:initial initial; background-repeat:initial initial; border-bottom-width:0px; border-color:initial; border-left-width:0px; border-right-width:0px; border-style:initial; border-top-width:0px; font-size:13px; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:0px; outline-color:initial; outline-style:initial; outline-width:0px; padding-bottom:0px; padding-left:0px; padding-right:0px; padding-top:0px; vertical-align:baseline">&nbsp;</div>
<div style="background-attachment:initial; background-clip:initial; background-color:transparent; background-image:initial; background-origin:initial; background-position:initial initial; background-repeat:initial initial; border-bottom-width:0px; border-color:initial; border-left-width:0px; border-right-width:0px; border-style:initial; border-top-width:0px; font-size:13px; margin-bottom:0px; margin-left:0px; margin-right:0px; margin-top:0px; outline-color:initial; outline-style:initial; outline-width:0px; padding-bottom:0px; padding-left:0px; padding-right:0px; padding-top:0px; vertical-align:baseline">&nbsp;</div>
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http://www.gotoknow.orgUsing Business Intelligence for Competitive AdvantageThe Japanese are masters of business intelligence, and some American companies were founded on the eyes and ear's culture. Business intelligence is rapidly becoming a major source to achieve competitive advantage. This innovation is a legitimate business function, and businesses over time have collected data about a whole range of issues - mostly about their competitors. According to Greene (1966) business intelligence is processed information of interest to management, about the present and future environment in which the business is operating.<br /><br />The latitude of business intelligence can be as wide or narrow as the corporation determines, with needs balanced against resources. Stoner et al (1985) suggest that corporate goals and existing strategies provide a framework for analysing its resources. This analysis is necessary to identify competitive advantages and disadvantages. Competitive advantages and disadvantages are the strengths and weaknesses of a corporation relative to its present and likely competitors .<br /><br />The overall business intelligence concept is dependent on a process to manage information, using a methodology that integrates with the corporation's functionality and automation. Gilad and Gilad (1988) believe that with structured Business Intelligence programs corporations are better able to:<br /><br />• track current and potential competitors, <br />• analyse markets, <br />• develop profitable new products, <br />• determine likely candidates for acquisition or merger, <br />• monitor technological developments, and keep abreast of a broad range of political, economic, social and legislative trends with significant impact on a company's future. <br /><br /><strong>The Process</strong><br /><br />This Business Intelligence Process (BIP) is equally suited to any corporate application of any description. Its base function is for general and specific information handling requirements, and provides both focus and direction to support and enhance all forms of commercial processes. Businesses using a business intelligence methodology are able to develop intelligence based information systems, capable of serving the purpose of inquiry and analysis to gain a competitive advantage.<br /><br />The methodology consists of a number of functions performed in a logical flowing manner, and its success is dependent on each function being carried out correctly. The BIP applies techniques that allow a transition from the conventional practice of reaction to a more proactive application.<br /><br />The process is a cyclical pattern and works in an iterative fashion. At any time during the methodology there is scope to return to the beginning or subsequent phase, and repeat the process to identify information deficiencies. For instance, data collection will be a component that requires constant examination, therefore utilising the iterative philosophy of the model. It is difficult at the outset to identify and collect every data requirement due to:<br /><br />• data being such a dynamic commodity; <br />• the information universe is a continuous flow; <br />• a change or progress in direction; <br />• availability of data during the phases of a particular project. <br /><br />Other data requirements will become obvious as a project develops. With the iterative functionality in place, it is possible to continually return to the direction or data collection component. Therefore sourcing the data as it is identified to maintain control until the completion of the project.<br /><br />Data collection is a continual application and must take into consideration, what is and what is not available, and what is known at the time of the initial gathering. The overall aim is to identify and collect data requirements as the project proceeds, and comprehend all the information deficiencies before its completion.<br /><br /><strong>Set Objectives</strong><br /><br />Fundamentally, it is important to focus attention on the activities to be undertaken, to establish guidelines for the way ahead, and to ensure that everyone concerned knows clearly what is going on within the process. Coventry (1984) states that objectives impart direction, purpose and meaning to the operation. It is necessary to ensure that people know exactly what needs to be done and how to go about it.<br /><br />The setting of objectives supports the BIP with a number of important functions, guidance for a coordinated effort of individuals, establishes expected performance standards, and provides the means for evaluation and control of the process. Mukhi and Potts (1984) believe that objectives are the first link in any control sequence. These objectives are a major force affecting the primary components of the system, and need to be expressed properly to achieve regulated and controlled relationships between the workers and the functions.<br /><br /><strong>Define Functions</strong><br /><br />Activities, such as information management, must be broken down into functions. One of the most durable contributions of administrative theorists is the study of management as a set of functions. Fayol was an early advocate of this approach and believes that the best way to understand an organisation is to study its administrative apparatus - management.<br /><br />The following points indicate the essential elements required to define resources to benefit functions and activities:<br /><br />• understand the objectives of the paradigm; <br />• plan the resource needs to carry out the process; <br />• staffing needs; and <br />• establish effective relationships. <br /><br /><strong>Define Resources</strong><br /><br />As a data control process, the BIP obligates collective association of all the components in the paradigm. Definitive resource acquisition and application will maintain focus and yield a successful entry to the first of the cyclical components - direction. Cooperation and teamwork linking functions and resources are an integral part of the control mechanisms for the BIP. This control requires a number of variables and has both analytical and human behavioural dimensions, of which the behavioural usually causes the most problems. Schuler et al (1992) state that without effective planning, an organisation may find itself without the people to run it.<br /><br />Organisations can no longer assume that the right number of appropriately qualified people will be available. Schuler et al (1992) also declared that companies are increasingly forced to think about using human resource planning to gain a competitive advantage.<br /><br /><strong>Direction</strong><br /><br />With the quantity of data flowing through the information universe, it is essential that a focused direction continues throughout the business intelligence paradigm. This component is dependent on the identification of certain factors and this operating segment of the business intelligence cycle extends to and demands a rigorous collection process. This can only be achieved with properly constructed objectives dictating the relevancy of the information. Subsequently, a measurable understanding of what is relevant can be monitored by the following criteria:<br /><br />• defining the data required; <br />• identifying the data type, <br />• identifying the essential elements of the data; and <br />• utilising the iterative process. <br /><br />Before proceeding to the data collection phase, adequate controls need to be in place to readily define and identify the relevant documents. Organisations need to adhere to the following control mechanisms to acquire clear goals to protect data integrity and worth:<br /><br />• only data falling within the scope and aims should be collected and maintained; <br />• evaluation should be conducted at an early stage to test data for its worth; <br />• constant re-assessment of the information path; and <br />• sustain the iterative process to establish credible data collection processes. http://www.crm2day.com5 Ways to Thrive in Today's Business Environment<font style="font-family: tahoma; color: #666666; font-size: 12px"><br /><br />With business conditions shifting by the hour, agility has never been more critical. Now is the time to find – and act on – the right opportunities. But success hinges on the ability to analyze up-to-date information. Organizations that empower their decision makers with powerful, affordable and simple to use analysis will be the ones that thrive in the current environment. QlikView is the fastest path to making the right decisions that capture opportunity. Download the whitepaper, “5 Ways to Thrive in Today's Business Environment” and learn more about how organizations are using QlikView to give them the information they want with the detail they need to impact their business now. Topics include: <br /><br /> • <strong>What</strong> are the 5 things you need to do now to identify and capture opportunity? <br /><br /> • <strong>How</strong> can QlikView help you execute on those 5 things? <br /><br /> • <strong>When</strong> you will see value from an investment in QlikView. <br /><br /><div style="text-align: center"><img src="../newsletter/images/BI.jpg" border="0" width="386" height="287" /></div><br /><br /><a href="../newsletter/doc/whitepaper_rightDecisions.pdf" target="_blank"><font color="#666666"><u>Click Here to Download Whitepaper</u></font></a> <br /><br /></font>What is Business Intelligent?<p class="MsoNormal"><span class="Apple-style-span" style="font-family: Arial; font-size: 19px; font-weight: bold"></span></p><p class="MsoNormal"><span class="Apple-style-span" style="font-family: Tahoma; font-size: 13px"></span></p><p class="MsoNormal"> </p><p class="MsoNormal"><span class="apple-style-span"><strong><span style="font-size: 10pt; font-family: Tahoma">Business Intelligence <span>??????? ??????????????????????????</span></span></strong></span><strong><span style="font-size: 10pt; font-family: Tahoma"></span></strong></p> <p class="MsoNormal"><span style="font-size: 10pt; font-family: Tahoma">????????????????????????????????????????????????????? ??????????? ???????????? ????????????????????????????????????????? ?????????????? ????????????????????????????????? ???????????????????????????????????????????????????????????????????????????????????? ??????????????????????????????????????????????????????? ???? ??????????? ???????????????????????????? ??????????????????????????????????????????????????????? ????????????????? ??????????????????????????????? ?????????????????????????????? ?????????????????????????????????? ??????????????????? ???????????????????????????? ??????????????????????????????? ??????????? ???????????????????????????????????????? ????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????????????? ??????????????????????????????????????????????????????????? ???????????????????????????????????????????????????????????????????????????????? ?????????????????????????????????????????????</span><span style="font-size: 10pt; font-family: Tahoma"></span></p> <p class="MsoNormal"><strong><span style="font-size: 10pt; font-family: Tahoma">Business Intelligence</span></strong></p> <p style="margin-left: 27pt; text-indent: -18pt" class="MsoNormal"><span style="font-size: 10pt"><span>-<span style="font: normal normal normal 7pt/normal 'Times New Roman'"> </span></span></span><span style="font-size: 10pt; font-family: Tahoma">BI <span>???????????????? ?????????????????????????????? </span>80</span></p> <p style="margin-left: 27pt; text-indent: -18pt" class="MsoNormal"><span style="font-size: 10pt"><span>-<span style="font: normal normal normal 7pt/normal 'Times New Roman'"> </span></span></span><span style="font-size: 10pt; font-family: Tahoma">BI <span>?????????????????????????? ????????????????????????????????????????????? ???????????????????????????????????? ???????????????????????????????????????????????????????????????????????? ?????????????????????????????? ????????? </span>IT Master Plan <span>????????? ???????????????????????????????????????????????????</span></span></p> <p class="MsoNormal"><strong><span style="font-size: 10pt; font-family: Tahoma">Business Intelligence</span></strong><span style="font-size: 10pt; font-family: Tahoma"> <span>??? ?????????????????????????????????????????????????????????? ????????????????????????????????? ???????????????????????????????? ??????????????????????????? ???????????????????<span> </span>????????????<span> </span>????</span></span></p> <p style="margin-left: 27pt; text-indent: -18pt" class="MsoNormal"><span style="font-size: 10pt"><span>-<span style="font: normal normal normal 7pt/normal 'Times New Roman'"> </span></span></span><span style="font-size: 10pt; font-family: Tahoma">??????????????????????????????? ???????????????????????????????????????????</span><span style="font-size: 10pt; font-family: Tahoma"></span></p> <p style="margin-left: 27pt; text-indent: -18pt" class="MsoNormal"><span style="font-size: 10pt"><span>-<span style="font: normal normal normal 7pt/normal 'Times New Roman'"> </span></span></span><span style="font-size: 10pt; font-family: Tahoma">???????????????????????? / ??????? ????????????????????????????? ???</span><span style="font-size: 10pt; font-family: Tahoma"></span></p> <p style="margin-left: 27pt; text-indent: -18pt" class="MsoNormal"><span style="font-size: 10pt"><span>-<span style="font: normal normal normal 7pt/normal 'Times New Roman'"> </span></span></span><span style="font-size: 10pt; font-family: Tahoma">???????????????????????? ?????? / ???????????? ???????????????????????????? ??????????</span><span style="font-size: 10pt; font-family: Tahoma"></span></p> <p style="margin-left: 27pt; text-indent: -18pt" class="MsoNormal"><span style="font-size: 10pt"><span>-<span style="font: normal normal normal 7pt/normal 'Times New Roman'"> </span></span></span><span style="font-size: 10pt; font-family: Tahoma">????????????????????????????????????????????? ???</span><span style="font-size: 10pt; font-family: Tahoma"></span></p> <p style="margin-left: 27pt; text-indent: -18pt" class="MsoNormal"><span style="font-size: 10pt"><span>-<span style="font: normal normal normal 7pt/normal 'Times New Roman'"> </span></span></span><span style="font-size: 10pt; font-family: Tahoma">?????????????????????????????????? ???</span><span style="font-size: 10pt; font-family: Tahoma"></span></p> <p class="MsoNormal"><strong><span style="font-size: 10pt; font-family: Tahoma">Business Intelligence</span></strong><span style="font-size: 10pt; font-family: Tahoma"> <span>???????????????????????? ?????????????????????? ???????????????? ?????????????? ????</span></span></p> <p style="margin-left: 27pt; text-indent: -18pt" class="MsoNormal"><span style="font-size: 10pt; font-family: Symbol"><span>·<span style="font: normal normal normal 7pt/normal 'Times New Roman'"> </span></span></span><span style="font-size: 10pt; font-family: Tahoma">??????????????? (</span><span style="font-size: 10pt; font-family: Tahoma">Data Warehouse)</span></p> <p style="margin-left: 27pt; text-indent: -18pt" class="MsoNormal"><span style="font-size: 10pt; font-family: Symbol"><span>·<span style="font: normal normal normal 7pt/normal 'Times New Roman'"> </span></span></span><span style="font-size: 10pt; font-family: Tahoma">?????????? (</span><span style="font-size: 10pt; font-family: Tahoma">Data Mart)</span></p> <p style="margin-left: 27pt; text-indent: -18pt" class="MsoNormal"><span style="font-size: 10pt; font-family: Symbol"><span>·<span style="font: normal normal normal 7pt/normal 'Times New Roman'"> </span></span></span><span style="font-size: 10pt; font-family: Tahoma">????????????????? (</span><span style="font-size: 10pt; font-family: Tahoma">Data Mining)</span></p> <p style="margin-left: 27pt; text-indent: -18pt" class="MsoNormal"><span style="font-size: 10pt; font-family: Symbol"><span>·<span style="font: normal normal normal 7pt/normal 'Times New Roman'"> </span></span></span><span style="font-size: 10pt; font-family: Tahoma">???????????????????????? (</span><span style="font-size: 10pt; font-family: Tahoma">Operations Research & Numerical Methods)</span></p> <p style="margin-left: 27pt; text-indent: -18pt" class="MsoNormal"><span style="font-size: 10pt; font-family: Symbol"><span>·<span style="font: normal normal normal 7pt/normal 'Times New Roman'"> </span></span></span><span style="font-size: 10pt; font-family: Tahoma">?????????????????????????????????????????????? (</span><span style="font-size: 10pt; font-family: Tahoma">OLAP) <span>???????????????????????????????????</span></span></p> <p style="margin-left: 27pt; text-indent: -18pt" class="MsoNormal"><span style="font-size: 10pt; font-family: Symbol"><span>·<span style="font: normal normal normal 7pt/normal 'Times New Roman'"> </span></span></span><span style="font-size: 10pt; font-family: Tahoma">???????????????????????????</span><span style="font-size: 10pt; font-family: Tahoma"></span></p> <p class="MsoNormal"><span style="font-size: 10pt; font-family: Tahoma">Business Intelligence <span>??????????????????????????????</span></span></p> <p style="margin-left: 27pt; text-indent: -18pt" class="MsoNormal"><span style="font-size: 10pt"><span>-<span style="font: normal normal normal 7pt/normal 'Times New Roman'"> </span></span></span><span style="font-size: 10pt; font-family: Tahoma">???????????????????????????????????????????????????????????????????????????????????? ??????????????????? ??????????????????????????????????????????????????? ????????????????????????? ????????????????????? ??????????????? ??????????</span><span style="font-size: 10pt; font-family: Tahoma"></span></p> <p style="margin-left: 27pt; text-indent: -18pt" class="MsoNormal"><span style="font-size: 10pt"><span>-<span style="font: normal normal normal 7pt/normal 'Times New Roman'"> </span></span></span><span style="font-size: 10pt; font-family: Tahoma">????????????????????????????????????????????????????????????????? ???? </span><span style="font-size: 10pt; font-family: Tahoma">Excel, FoxPro, Dbase, Access, ORACLE, SQL Server, Informix, Progress, DB2<span> ??????? ???????????????????????????????????</span></span></p> <p style="margin-left: 9pt" class="MsoNormal"><span style="font-size: 10pt; font-family: Tahoma">?????????????????????? </span><span style="font-size: 10pt; font-family: Tahoma">Business Intelligence <span>?????????? ??????</span></span></p> <p style="margin-left: 27pt; text-indent: -18pt" class="MsoNormal"><span style="font-size: 10pt"><span>-<span style="font: normal normal normal 7pt/normal 'Times New Roman'"> </span></span></span><span style="font-size: 10pt; font-family: Tahoma">??????????????????????????????????????????????????? ???? ???? </span><span style="font-size: 10pt; font-family: Tahoma">export <span>????????????????????????? ???????????? </span>dashboard, forecasting (<span>?????????????) ???</span></span></p> <p style="margin-left: 27pt; text-indent: -18pt" class="MsoNormal"><span style="font-size: 10pt"><span>-<span style="font: normal normal normal 7pt/normal 'Times New Roman'"> </span></span></span><span style="font-size: 10pt; font-family: Tahoma">??????????????????????????????????? </span><span style="font-size: 10pt; font-family: Tahoma">Analytics (<span>??????????????????) ??????????????? ???? ???????????????? </span>forecast <span>?????????? ???? ??????? </span>forecast <span>??????????????????????????????????? ???? ????????????????????????????????????????????????????????? ?????????????????????????????? (</span>simulation for decision)</span></p> <p style="margin-left: 27pt; text-indent: -18pt" class="MsoNormal"><span style="font-size: 10pt"><span>-<span style="font: normal normal normal 7pt/normal 'Times New Roman'"> </span></span></span><span style="font-size: 10pt; font-family: Tahoma">BI <span>??????? ????????????? </span>data mining <span>?????????? ?????????????????????????????????</span></span></p> <p style="margin-left: 27pt; text-indent: -18pt" class="MsoNormal"><span style="font-size: 10pt"><span>-<span style="font: normal normal normal 7pt/normal 'Times New Roman'"> </span></span></span><span style="font-size: 10pt; font-family: Tahoma">????????????????????? ?????????????????????????? (</span><span style="font-size: 10pt; font-family: Tahoma">implementation) <span>????????? ??????????????????????????????? </span>user <span>???????????? ?????????????????????</span></span></p> <p style="margin-left: 27pt; text-indent: -18pt" class="MsoNormal"><span style="font-size: 10pt"><span>-<span style="font: normal normal normal 7pt/normal 'Times New Roman'"> </span></span></span><span style="font-size: 10pt; font-family: Tahoma">???????????????????????????????????? ???? </span><span style="font-size: 10pt; font-family: Tahoma">data warehouse <span>???? ????????? </span>business intelligence <span>????</span></span></p> <p style="margin-left: 27pt; text-indent: -18pt" class="MsoNormal"><span style="font-size: 10pt"><span>-<span style="font: normal normal normal 7pt/normal 'Times New Roman'"> </span></span></span><span style="font-size: 10pt; font-family: Tahoma">??????? </span><span style="font-size: 10pt; font-family: Tahoma">IT <span>??????????????????????????????????? </span>Business, Management</span></p> <p style="margin-left: 27pt; text-indent: -18pt" class="MsoNormal"><span style="font-size: 10pt"><span>-<span style="font: normal normal normal 7pt/normal 'Times New Roman'"> </span></span></span><span style="font-size: 10pt; font-family: Tahoma">???????????????? ?????????????????????? ???????????????????????????? ???????????????????? ??????? </span><span style="font-size: 10pt; font-family: Tahoma">BI <span>??????????????????????</span></span></p> <p class="MsoNormal"><span style="font-size: 10pt; font-family: Tahoma">????</span><span style="font-size: 10pt; font-family: Tahoma"></span></p> <p class="MsoNormal"><span style="font-size: 10pt; font-family: Tahoma">????????????????? (</span><span style="font-size: 10pt; font-family: Tahoma">Integration of data) <span>????????????????????????????????? ? ???????? ??????????????????????????????? </span>Business Intelligence (BI) <span>??????? ???????????????????????????????????? ??????????????????????????????????????????????????????? ??????????????? ???????????????? ???????????????????????????????????????????????????????? ??????? ??????????????????????????</span></span></p><p> </p><p> </p><p> </p> http://www.gotoknow.org/blog/business-intelligenceMagic Quadrant for Business Intelligence Platform<span><p>In 2009, megavendors held almost two-thirds of business intelligence platform market share. But impatient business users increasingly turned to pure-play BI platforms, particularly those of small innovative vendors, to fill usability and time-to-value needs unmet by the larger vendor. </p><p>The following is Garnet Magic Quadrant for Business Intelligence Platform. <a href="../doc/qlikview/AR-Gartner_BI_Quadrant_Jan2010.pdf" target="_blank" title="Gartner Magic Quartdrant BI Platform">Download here</a></p></span>