Customer Relationship Management (CRM) is a set of strategies and processes designed to manage customer relationships. It involves acquiring and developing knowledge about your customers and using this information to improve customer satisfaction and retention.

Increasingly businesses are turning to CRM to help them reduce costs and increase profitability through a customer focused business. With CRM, your sales, marketing and customer service teams can efficiently work together and share critical customer information. Developing a 360° view of your customers ensures that all the necessary information is available to all areas of your business, enabling your staff identify and exploit every sales opportunity.

In addition to sales, marketing and customer service integration, CRM can also provide a platform for building and maintaining loyal customers, while helping you to win new ones. .