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Date : 0 0
Subject : Digital MarketingX
Source : ???????? ??????? (#)
Title : 3 ?????????????????????????? ?????? 1

            ????????????????????????????????????????????????????????????????????????? (Mass Marketing) ?????????????????????????????????????????????????? ???? ???????? ????????? ???????????????? ??????? ????????????????????????????????????????????????????????? ???? ???????????? ??????????? ???????????? ???????

 

            ?????????????????????????????????????????????????????????????????????????????????????? ??????? ???????????????? ???????? ????????????????????????????????? (One-to-one Marketing) ??????????????????????????????????????????????????????? ??????????????????????????????

 

            ?????????????????????????????????????????????????????????????????????? (Direct Response) ???????????????????????????????????????? ???????????????????????????????????????????????

 

            ?????????????????????????????? (Direct Response) ?????????????????? (Big Data) ???????????????????????????????? (Mobile) ??? ?????????????????????????????????????????????????? ???????????????????????????????????????????????????????? ?????????????????????????????????? ????????????????????????????????????????????????????????????????????????

 

            ???????????????????????????????????????​ ??? Forrester Research ?????

?????????????????????????????????????????? ????????? 68 ????????????????? ????????????????????? ?????? 64 ?????????????????????? ?????? 63 ??????????????????? ???????? ?????????????

 

            ????????????????????????????? ?????????????????????????????????????????????????????????????????? ????????????????????????? ??????????????????????????????????????????????????????????????????????? ????

 

            ??????????????????????????????????????????????????? ????? ??????? 8 ???????????????????????????????????????????????? (Direct Response Online Ads) ?????????? 17 ???????????????????????????????????????? ???????????????????????????????????????????????????????????????????? ??????? ?????????????????????????????????????????????????????? (Direct Response)?????????????? (Big Data) ???????? (Mobile) ?????????????????????????????????????????????????

 

            ???????????????????????????????????? 3 ???????????????

 

            ?????????????????????????? (Digital Direct Response)???????????????????????????????????????????????? ???? ???????????????????????????? ??????????????????????????? ??????? ??????????????????????????????????????????? Facebook ???? Google Display Network ????????????????????????????????????????????

 

            ?????????????? (Big Data)?????????????????????? ????? ??????????????????????????????????????????? ????????????????????????? ????????????????????????????????????????????????????????????????????? (CRM) ???????????????????????????????? ?????????????????????????????? ???????

 

            ????? (Mobile)???????????????????? ???? ????????? ???????? ??????? ???????????????????????????????????????????? ??????????????????????????????????????????????????????? ?????????????????????????????????????????????????????????????????????????????????????????????????

 

            ???????? ???????????????????????? 3 ???????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????

 

????? ???????

????????????????

?????? ????? ????????? ?????

navik@sundae.co.th

 

????????? ???????? ???????

???????????????? ?????? ????? ????????? ?????

?????????? ?????????????????????????????? (TMRS)

????????????????????????????????????????????????????????????? (CRM) ???????????????????????????????????????????????????

???????????????????????????????????? ???????????????????????????? (YumYai.com) ?????????????????????????

???????????????????? Twitter.com/navikn

 
 
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