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Date : 0 0
Subject : Digital MarketingX
Source : ????????????? (http://bit.ly/12CNeLs)
Title : ?????????????????????????? (?????? 1)

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???????????????????????????????????????????????????? ?????????????????????????????????? ?????????????????????????????????????????????? ???????????????????????????????????????????????? (Real-time) ????????????????

?????????????????????????????????????????????????? ????????????????????????????????????????????????????????? ?????? ???????????????????????????????????????????????????????? ?????????????? Empowered Customer

???????????????????????????? ????????????????????????????????????????????? ??????????????????? ?????? ??????????????????????????????????

  • ?????????????????????????????? (Convenient) ?????????????????????????????????????????????????????????????????????????????????????????????????????????
  • ????????????????????????????????????????? (Relevant) ????????? ????????????? (Personalized) ??????????????????????????????????????????????????
  • ???????????????????????????????????(Responsiveness) ???????????????????????????????? ??????????????????????? ???? ?????????????????
  • ??????? ???????????????????????????????????????(Reliability) ????????????????????????????????????????????

??????????????????????????????????????????????????????????????????????????????? "?????????" ?????????????????????????????????????

????????????????????????????????????? ???????? ???? ?.?.2555 ????? ?????? 72 ??????????????????????????????????? "?????????????????????????????????????????" ???????????????? ?????????????????????????????????????????????????(Real-time) 

??????????????????????????????????????????????????????????????????????????????? ???????????????????????????????????????????????????????????????????????????????????

???????????????????????????????????? (Big data) ???????????

  • ????????????????????????????????????????????????? ???????????????????? ?????????????????????????????????????????????????????????? ??????? ?????????????????????????????????????????????????? ???360 ???? ??????????????????????????????????????? ??????????????????????????????????????? ??????????????????????????? ?????????????????????????????????????????????????????????????????? ?????????????????????
  • ?????????????????????????????????????????????? ??????????????????????????????????????????????????????????????????????? ?????????????????????????????????????????????????????????? ?????????????????????????????????????????? ??????????????????????????????????????????????????????????????????????
  • ???????????????????????????????????????????????????????????????????????????????????????? ???????????????????????????? ? ?????? ??????????????????????????????????????????????????? ???????????????????????????????????????????? ????????????????????? ?????????????????????????????????????????????? ???? Upselling ??? Cross Selling ?
  • ???????.. ???????????????????????????????????????????????????????? ?????????????????????????????????????????????? ?????????????????????????????????????????????? ??????????????????????????????????????????????????????? ???????????????????????????????????????????? ???????????????????????????????????????????????????????????????????????? ???????????????????????????????????????????????????????????????????? ???????

??????? ?????????????????????????????????????????????????????????? ???????????????????? ????????????????????????????????????????????????????????????????

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